10 Steps to Follow when Applying Makeup for Photos

Are you one of those people who are struggling to get your makeup professional enough for photos, whether it’s just for family pictures or a professional photo shoot? Is your foundation appearing either too light or too dark on photos or is your eye shadow simply disappearing? Well, then this article would be of great help to you. Here are the 10 steps you should follow when applying makeup for photos.

1. Apply Moisturiser

moisturiserStart off by applying a very good moisturiser on your face and neck area and apply some eye cream around your eyes. If your skin is oily, then it is better to use a light moisturiser or one that is for normal / combination skin. If your skin is dry, then it would be best to use a rich moisturising cream. You may think that this will not affect the outcome of your makeup, but this is exactly where so many women make the mistake. It will in fact have a big outcome on the way your makeup looks! If you’re using a very rich moisturising cream on an oily face, then your face will be all shiny and the makeup won’t set properly.

2. Apply Mask

maskIt is also very important to use a deep cleansing (for normal / combination and acne skin) or moisturising mask (for dry skin) at least once or twice a week. Make sure that you don’t do this too close to the date of your photo shoot in case your face does break out a little bit. You want it to look refreshed on the day when you’re getting your photos taken.

3. Apply Primer

primerThe next step is to apply a very good makeup primer on your skin. It doesn’t have to be a very expensive one. You can try L’Oreal’s Studio Secrets Magic Perfecting Base, MAC prep and prime or the lovely primer that we have in our makeup kit. This should be applied in an even layer over your face, under and over your eye area. It should also be blended into your jaw line and neck. This will ensure that any makeup that you apply next, will stay on.

4. Apply Concealer

concealerThe next step in the makeup process would be using a concealer to cover up any blemishes, dark circles or spots. A Concealer with a yellow undertone tends to hide flaws easier but make sure that it is 1 to 2 shades lighter than your skin tone. Use a brush to work your magic on all of those flaws.

5. Apply Foundation

foundationWhen it comes to foundation, it is very important that you use a photo-ready or high definition foundation. These foundations contain light reflectors that help minimises any pores or fine lines. Examples of good foundation for photo shoots are Revlon Photoready Airbrush Mousse Makeup or Revlon Photoready Makeup. You can also try Smashbox and MAC foundation. Our Pro and Master Makeup Kit also comes with Liquid Mineral Foundation which is ideal. These foundations are really not so expensive at all.

Golden rule to choose to correct foundation color – you must choose 3 similar shades of foundation, apply it onto your cheeks, directly under each other, and the one that blends in with your natural skin color is the right one to buy / use. Remember to go and check the color in natural sunlight as it may be different in the store because of the yellow-toned lights that they use for displaying the products.

6. Apply Translucent Powder

powderApplying loose translucent powder is an important step when applying makeup for photos. This will ensure that you have a matte, even look and you don’t shine on any photos. Apply a little bit more over your eyes and mouth area so that the eye shadow and lipstick can “cling” to it. Use a brush when you’re applying the powder and don’t just brush it all over your face. Start at the one side of your face by gently pressing it on and repeat it all over. Take the same powder brush and gently wipe the excess powder off your skin.

7. Apply Blush

blushFor your cheeks, you can apply a very good cream cheek blush or cheek stain. This will act as a color base for when you’re applying your powder blush a bit later. This may seem like it’s going to be too much, but remember that the camera tends to take away 1 to 2 shades off of your skin. You don’t want to apply your makeup too light, otherwise you won’t be able to see it on the photos, but you also don’t want to go overboard. The cream blush should be applied on your cheek bones or if you have no visible cheek bones, it should be applied on the apples of your cheeks, but do remember that you blend this in very well. Take the same shade powder blush or highlighter and emphasize your cheeks with that color.

8. Apply Eye Shadow

eye shadowVery important is that your eyes should be enhanced but not overdone. A really good tip is to use matte eye shadow for photos as glittery ones don’t always work well in a photo. A good rule in makeup is that less is more but remember that you must always apply a bit more of everything when getting photos taken. By saying that, a good idea is to use a single eye shadow color on your eyelid and working it into the crease of your eye. Then apply a matte golden, beige or white highlighter just underneath your eyebrow. Just keep in mind that the color you choose suits your own style and eye color.

9. Apply Eyeliner and Mascara

mascaraEyeliner is a must for photos but again, don’t go overboard! It should always be kept simple by only applying a thin line and using kohl black or dark brown eyeliner. You could even use liquid eyeliner. You could also extend the line a little bit on the outside corners of your eyes. Finish your eyes off by applying lengthening mascara if you have nice long lashes. Otherwise, you could use natural looking false eyelashes.
Make sure that you wipe away any fallout that occurred underneath your eyes from the eye shadow.

10. Apply Lipstick and Lip Liner

lip linersStart off by applying a lip liner that matches your lipstick color that you’re going to apply. Line your lips either on your natural lip line or on the inside (if you have very full lips) or on the outside (if you have very thin lips) and fill in your lips with the liner. You could choose to apply lip gloss, lipstick or both of them.

Also keep in mind that the focus should either be on your eyes or your lips. For example, if you apply darker eye shadow on your eyes, then your lipstick should be a lighter shade and if you rather decide to put the focus on your lips by applying darker or brighter lipstick, then your eye shadow should be lighter.

11. Final Tips

Final Tip 1: A golden rule to remember is that you shouldn’t try to experiment with your makeup on the day of the photo shoot. Make sure that you do a makeup trial beforehand so that you know what colors you’re going to be using and also keep in mind the style of your clothes. Don’t try to match your eye shadow with the color of your clothes.

Final Tip 2: Don’t tweeze or wax your face on the day or even the day before the shoot as your skin may be red or swollen.

Final Tip 3: If you accidentally over-plucked your eye brows, then you can just fill it in with an eye brow pencil, brow powder or eye shadow.

Final Tip 4: Always have your setting spray and makeup with you, so that you can do touch-ups during the shoot.

Now you’re set for your next family portrait or glamour photo shoot.

Notice to all students. All coursework for Makeup.School must be completed on or before October 31, 2019. The course will not be available after November 1, 2019 as we are developing a new course.