How Much to Charge Clients as a Makeup Artist
So you’ve finished your coursework and are now ready to start your makeup artistry business. You’ve created your High-Quality Makeup Portfolio, you have put together your Makeup Artist Kit, you have your list of clients and potential clients, now you need to know how much to charge for your services.
Setting prices for your services is a balancing act. You want to make sure your prices are fair and competitive but you don’t want to undersell your services. After all, you’ve come a long way and worked incredibly hard to get to where you are, you deserve to be paid well for your work. Here are our suggestions for determining how much you should be charging for your makeup artistry services.
Check the Competition
The first step you want to take is to do a little digging. Check out makeup artists in your surrounding area whose services are similar to yours and see how much they are charging. You don’t want to charge too little because people may think you’re work isn’t top-notch, but you don’t want to charge too much for your area or people won’t book with you. After finding prices, also take note of how long they have been in business. If someone has been in business for 10 years they are definitely going to charge more than you should be charging given their level of experience. Find the average price for services and base your prices off of that number. This way you know your pricing will be fair and competitive at the same time.
What’s Your Target Demographic?
Now that you have a rough idea of what to charge, you need to figure out who your target audience is and what services they are going to want. The best way to get this information is to simply ask for it. Take a poll of people that are within your target audience and ask them what types of services they would like to see offered. You may be surprised to hear their answers as they may differ greatly from what you had initially planned to provide. There is no use wasting time and resource providing services that no one is interested in when you can cut to the chase and give people exactly what they want. This way, when they see your services list they will be so pleased that they will gladly accept your pricing as well.
Formulate Your Plan
You’ve done your homework, now it’s time to put together your plan of action. Take all of the information you have just gathered and plan out your list of services and pricing. Take a good look at it and make sure that you are happy with what you have chosen and that you believe in your heart that your clients will be as well. A little trick that professional studios use is leaving out the monetary unit designator (currency unit) before the price. There is a belief within the industry that people feel more comfortable paying for services when the prices are presented simply as numbers. You want to do what you can to make your pricing as friendly and welcoming as possible.
Try Packaging Your Services
One thing people like to do is feel like they are getting a lot of value for the money they spend. Packaging your services is one way to make that happen. Sit down and put together some package deals and pricing that you feel your customers will be interested in. The object of this strategy is to make your clients feel like they are getting more bang for their buck. You can make the package price a few dollars lower than purchasing all of the services individually as an incentive for clients to choose the package deal. This will keep them coming back and better yet, they’ll tell their friends and family what a great deal they just got. Definitely worth the few dollar discount.
Keep in mind that nothing is set in stone. If your packages aren’t selling as well as you’d hope, rework them and promote new packages. Keep doing your research and checking with the competition to see if they have offered new services or have changed their pricing. You always want to remain relevant and competitive in your area to keep pace with surrounding businesses. Don’t be afraid to experiment with your services and pricing. This is the absolute best way to find what works best for you. For more information on income opportunities, check out our post entitled How Much Money Can You Really Earn as a Makeup Artist.
If this article has gotten you super-excited about becoming a makeup artist and you would like to become a part of the growing history of makeup artistry, we invite you to learn about our professional makeup training program and get your free eBrochure and 1st free training video! We would love to add you to our family of successful Makeup.School graduates!
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