Shelf Life Of Makeup

As a makeup lover, you are constantly buying new makeup…and then probably not using it as often as you expected. Like that bright yellow eyeshadow you thought would go perfectly with that new blouse you just bought. Or maybe you bought that new pale peach lipstick you have been dying to try and then realized that pale peach maybe wasn’t your best look.

Thousands of women have these makeup stashes that they keep on hand for those “just in case” moments when bright yellow eyeshadow may be the next big makeup trend.

But have you ever wondered what the shelf life of your makeup is? Does makeup expire or go rancid? We’ve got the scoop!

Truth be told, makeup does indeed expire. Unfortunately, there are no convenient expiration dates on makeup, so we suggest marking the date you opened your makeup on the package somewhere so you are sure exactly how old it is. Also, be sure to check your makeup; if it looks runny or lumpy it’s probably safe to say it needs to make a one way trip to the trash. Here are some basic guidelines for the shelf life of your most-used makeup items:

Mascara: Because mascara is applied with a brush-like applicator there is high risk of transferring bacteria from the eye to the brush. Dentists suggest you replace your toothbrush every three months; we suggest doing the same with mascara.

Eye Shadow: Eye shadow has a longer shelf life if you are diligent about thoroughly cleaning your applicators and brushes. Powdered shadows will last between 18 months to 3 years. Cream shadows will not last quite as long as powders, so check often for discoloration or a change in smell.

Pencil Eyeliners: If you sharpen your pencils regularly they can last up to 2 years. Liquid eyeliners should be replaced every 6 months. Something to keep in mind; if you notice any type of white discoloration on your pencils it’s time to say goodbye.

Concealers: There are several types of concealers; sticks and powdered concealers should be replaced every 18 months. Liquid concealers only last about a year. This is another product that will begin to discolor, separate, become runny, or smell bad if it is expired. Remember to be mindful in checking before use.

Foundation: Foundations, like concealers, come in lots of different types. Oil-free foundations tend to easily be contaminated by various bacteria, so we suggest throwing it out after a year. Powder-based foundations will last longer and can be kept up to 18 months. A good tip to remember: never store your foundation in your bathroom. The moist environment is a perfect breeding ground for bacteria.

Face Powders: Like other powdered products, face powders last quite a while. You can keep a high-quality face powder for up to 2 years. Powders with added botanical oils, however, will not keep as long.

Blush: You may be noticing a pattern here. Powdered blushes will stay good for up to 2 years, however, the cream blushes will not last nearly that long before going bad…we say about a year.

Lipstick: Our guidelines on lipstick suggest that you can keep them for up to 3 years, however, if you want the best look and the freshest product, you may want to consider tossing them after a year. One of our makeup artist’s best kept secrets suggest storing your lipsticks in the refrigerator to keep them fresh.

Lip Gloss: Lip gloss and lipstick are two completely different products and need to be treated as such. Lip gloss only lasts about 18 months before needing to be thrown out. Also, be mindful to clean the applicator thoroughly between uses to prevent contamination.

Keeping your products clean and fresh is important because not only does it give you the best look for your clients, it keeps them safe from infection and illness. Remember, if you experience any skin or eye irritation that is probably a good indicator that it’s time to purchase fresh makeup.

If you’re ready to become a part of the growing industry of makeup artistry, we invite you to learn about our professional makeup training program and get your free eBrochure and 1st free training video! We would love to add you to our family of successful Makeup.School graduates!

CLICK HERE TO DOWNLOAD E-brochure and Module 1

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by Anneke la Grange